Beats by Dre

A conceptual creative campaign for Beats by Dre, designed to confront and overturn the prevailing doubts about its performance. While Beats has been lauded for its iconic design, I've focused on spotlighting the exceptional performance of the new Beats Studio Pro. Through engaging Out-Of-Home and print ads, underpinned by the headline 'Looks Too Good To Be a Pro,' I aim to redefine perceptions, illustrating that Beats is not only about aesthetic appeal but also about delivering unmatched sound quality."