Hongqi Auto
This campaign proposal, crafted during my time as a Strategic Planner at M&C Saatchi Advertising Beijing, showcases my expertise in market research and consumer insights, pivotal in securing an international account for Hongqi, China's premier automotive brand and the choice of the nation's president. Focused on the high-end electric car model E-HS9, the campaign intricately explores the perception of Asian brands in Northern Europe, culminating in an innovative co-marketing initiative with the National Museum of Norway. This strategic collaboration highlights cultural synergy and positions the E-HS9 as a symbol of luxury and innovation in the European market.