Rimowa
This is a conceptual mini-creative campaign for Rimowa, centered around the durability and timeless appeal of Rimowa suitcases. Emphasizing the narrative that "Every Dent on My Rimowa Tells a Story to Be Seen", this campaign comprises a compelling TVC and a print ad. The focus is on celebrating the unique stories behind each wear mark, highlighting how Rimowa isn't just luggage, but a canvas of personal journeys and enduring quality.